It had data, impressions, views…this was costing us money. It had the red X saying that the placement was removed, but in fact, it was getting traffic.

When we went to our placements, we could see a new placement was listed: googleadsense_without_ We were wondering what the heck is going on, and it didn’t take long to figure out that there was this new ‘thing’ showing up in our campaigns. Then, at the end of last week, placement targeted campaigns started getting traffic from the display network. (With most other types of targeting, our ads were showing up on the display network, but with placement targeting, they were not.) We could also use certain types of targeting and, with those types of targeting, our ads would not show up on the display network.Īs of last week, we could target video and channel placements and our ads would only show on the specific placements we were targeting. There were things we could do like compiling lists of display network sites and excluding those from our campaigns. We made the best of the situation as advertisers.

That would ensure our ads would only show up on YouTube.īecause we can’t uncheck that box anymore, our ads have been able to show up on display network websites, and these placements generally don’t perform very well… not as well as in-stream ads running directly on YouTube. If we wanted to run ads that only showed to people on YouTube, we used to be able to uncheck the “Video partners on the Display Network” box in our campaign settings. Before I get into the details, let me back up and give you some context leading up to this change that you need to be aware of if you’re not already.Īt the end of 2021, Google removed our ability to exclude video partners on the display network. Google just made a change within the last week that affects all YouTube advertisers.Īs best as we can tell, Google made this change last Friday.

Link youtube to google ads